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And the export of culture as driven by the global spread of US capital has allowed Universal Studios to become a renowned international brand. Universal Studios is part of US popular culture, inextricably linked with the Hollywood entertainment industry fed by US capitalism. One netizen questioned: “Isn’t this the rubbish US imperialist culture that you decry every day?” Another netizen riffed on the Chinese names of Universal Studios (环球影城 huanqiu yingcheng) and Global Times (《环球时报》 huanqiu shibao) and mockingly asked: “Is Universal Studios run by the Global Times?” Some netizens chided Hu for his vacillating positions and ridiculed him for suffering from a split personality. However, many objections and even criticisms appeared in the comments section of the article. People queue to enter the Universal Studios Beijing theme park during an invitation-only test run in Beijing on 1 September 2021, ahead of its opening on 20 September. “This is the general attitude of acceptance in Chinese culture,” he said. Hu believes that the continued popularity of Western theme parks in China reflects the openness and friendliness of Chinese society to foreign cultures.
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However, some Western cultural markers still have many fans in China, and Chinese society is generally friendly towards them.” The appeal of Western cultural markers in Chinese society has passed its peak of the past few years. On the night of 20 September, Global Times editor-in-chief Hu Xijin shared his view on Weibo that the advent of Western theme parks in China, like Disneyland in Hong Kong and Shanghai - and now Universal Studios Beijing - shows the rise in China’s economy and the people’s spending ability: “As China progresses and the people’s perspective widens, cultural confidence is also rising. One Weibo user ranted: “With China’s 5,000 years of culture, can we not come up with a popular theme park?” Crowds swarmed in on a cloudy, rainy Mid-Autumn Festival eve, some dressed in Harry Potter costumes.īut while some Chinese are willing to queue 90 minutes for the “Harry Potter and the Forbidden Journey” ride, others remain uninterested. Tickets to Universal Studios Beijing sold out within one minute, ahead of its opening on 20 September. Frosty China-US relations have not cooled the Chinese appetite for US cinema.